FoodOase offers food for people with allergies and intolerances online. When the founder Sandra Neuber launched the web shop in 2007, she was one of the first in Germany to sell allergy and intolerance friendly food products online. Over time, the company has grown to be the leading provider in the e-grocery segment. In 2019, FoodOase experienced further sales growth through the integration of the online shop querfood.de. In the first half of 2020, there was another significant increase in order volume.
In the past, FoodOase handled its warehouse logistics externally via a 3PL provider, who experienced the rapid growth of the company with its manually operated warehouse as an increasing challenge. Looking at the growth forecasts which will remain very positive, Sandra Neuber quickly realized that a new logistics concept was necessary. As a result, the entrepreneur rented a logistics hall in Geesthacht east of Hamburg and decided to take over the logistics by integrating it into her own company.
Today, the heart of the warehouse is an AutoStore system which has been planned and implemented by Element Logic. The system currently has a size of 220 m² and processes orders from all of the company’s online shops. According to the founder, this is one of the largest, but also most important investments in the history of FoodOase.
«Our customers expect us to ship their products very quickly and reliably. With our scalable, automated warehouse, we want to ensure that we will always continue to meet these expectations now and, in the future, says Sandra Neuber, CEO at FoodOase.
In addition to the AutoStore solution, Element Logic – in their role as general contractor – also supplied a warehouse management and material flow control system for this project, which does not only manage and optimize AutoStore, but also the entire manual areas of the logistics centre.